Actually, Swatch's gimmick was producing a ton of watches in different styles and color schemes which were, for the most part, all the same price. OR they had classes of watches at the $20, $30, $40 mark and beyond.

Let's face it, watches are like cars. Utterly boring with the current color schemes. You don't get 'funky' colored cars these days. An Orange shows up on the Dodge Challenger. Yellow shows up on the Chevy Camaro. BUT you can buy just about ANY car in black, silver, blue and red. Even white is debatable. Green? not the 1st color people choose.

So with Swatch, a person could hook up with all sorts of patterns in various color schemes. AND they were supposed to be water-proof. Came with a neat scratch guard. For that time, it was huge. Now, I have no idea what watches are 'cool'


And consider Oakley did the same thing in the late 80s/early 90s.