Graham, Agreed....I just hate when people buy something because it's "IN". Especially when the quality is no better than other items of it's kind, it's just more expensive and has the "flavor of the day" designer logo or brand name! We can go on for hours about Oakley, Ray Ban, Jordache, Nike, Tommy Hilfiger, Abercrombie and Fitch, etc. Point is, I personally try to avoid FAD or Designer buying. I've never even set foot in a Starbucks! I WILL NOT ever buy a MAC! And I'll will be flayed alive before I will ever get an IPhone! And if you see me wearing Tommy Hilfiger (unless my misguided Aunt got it for me as a present!) SHOOT ME! LOL!!