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Hasbro Toyshop Catalogue.
Old 10-16-2007, 07:09 PM #1
Urban Saboteur
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Exclamation Hasbro Toyshop Catalogue.

Ok,
on the back of what has been discussed about "What's keeping you in GI JOE at the moment" and baring in mind what was discussed in that thread and mentioned by both myself and Ender098.

Quote:
So i got the new Hasbrotoyshop catalog in the mail today. Nice full color slick catalog. Great features on star wars & marvel but........1 crappy page on joes.

Whats worse is it only shows the first 2 five packs and 2 sigma six figures, leatherneck & desert wolf. They don't mention who is in 5 packs.
There is no mention of single carded figures at all.


Hasbro released their toyshop catalogue. . it's let a few people down already on Yojoe.com, the 20 or images of Transformers & Star Wars and apparently.. get this 1/2 page of GI Joe stuff.

The shocking thing is.. when the line gets canned hasbro will say its because of poor sales and lack of support from the consumer, hasbro won't mention that their p*ss poor marketing and advertising and rather shoddy product design are what killed the line before it got going.

For what it's worth has anyone seen this catalogue, what did you make of it?
I think most people that have access to the internet would of seen the toys in there as old news anyway.. however what about the casual parent, surely if GI JOE is being outgunned and outnumbered to this staggering ratio it can't have a hope of surviving?
Rich
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Last edited by General Scarlett : 04-27-2008 at 05:20 PM.
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Old 10-16-2007, 07:46 PM #2
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I remember back in the 'old days' when I had EVERYTHING Joe in the catalog......good times.........
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Old 10-17-2007, 02:49 AM #3
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Yeah, I just got the new catalog, and for me these catalogs are worthless. The website never has everything that is in the book.
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Old 10-17-2007, 06:52 AM #4
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Quote:
Originally Posted by Urban Saboteur
Hasbro released their toyshop catalogue. . it's let a few people down already on Yojoe.com, the 20 or images of Transformers & Star Wars and apparently.. get this 1/2 page of GI Joe stuff.

The shocking thing is.. when the line gets canned hasbro will say its because of poor sales and lack of support from the consumer, hasbro won't mention that their p*ss poor marketing and advertising and rather shoddy product design are what killed the line before it got going.
however what about the casual parent, surely if GI JOE is being outgunned and outnumbered to this staggering ratio it can't have a hope of surviving?
Rich



Amen!!!

Last edited by General Scarlett : 04-27-2008 at 05:19 PM.
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Old 10-17-2007, 09:22 AM #5
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Well, usually print catalogues take a lot longer than ads on the web. So it's possible that the stuff was pretty much already sold out. Or they knew that the stores had all ordered their stock so there wasn't much point in trying to advertise 'em. Certainly, HTS has the stuff for an hour and then it's gone so it'd almost be false advertising.

Unless they are doing a quick reproduction to get stores Waves 1 and 2 again. But I wouldn't hold my breath.
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Old 10-17-2007, 02:50 PM #6
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This doesn't surprise me in the least, Rich... I mean their marketing of the 2002 JvC and VvV Figures was non existant in the UK...

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Old 10-18-2007, 03:14 AM #7
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I received this catalog, and it felt a little sad.

But seeing my 6 yr old, point and say "Hey, G.I.Joe!" in an excited voice after pages of Spider-Man and Star Wars...that was kind of worth it.

Maybe the Hasbro execs are feeling anti-war sentiment and sub-consciously making the mental of error of equating "anti-war" with "anti-soldier." There are mixed feeling in the country and the world about the war, but I have never, ever heard one negative word about a soldier from anyone I know personally. WE honor the fallen as well as the living here in Wisconsin.

I admire the men and women serving our country and who really are "fighting for freedom wherever there's trouble."

Like all print advertising affiliated with e-commerce, the catalog is designed to drive you to the website (if you didn't know it was there). But an email with an internet coupon/gift code could have done the same thing...for past customers....(how do they think they got our home address if it wasn't for a past purchase from their website...?)
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Dear Hasbro..
Old 04-27-2008, 02:47 PM #8
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Thumbs up Dear Hasbro..

....thanks for 25+ years of laughter, tears, happiness and frustration........

Here's to another 25!!!!
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