Ok,
on the back of what has been discussed about "What's keeping you in GI JOE at the moment" and baring in mind what was discussed in that thread and mentioned by both myself and Ender098.



Hasbro released their toyshop catalogue. . it's let a few people down already on Yojoe.com, the 20 or images of Transformers & Star Wars and apparently.. get this 1/2 page of GI Joe stuff.

The shocking thing is.. when the line gets canned hasbro will say its because of poor sales and lack of support from the consumer, hasbro won't mention that their p*ss poor marketing and advertising and rather shoddy product design are what killed the line before it got going.

For what it's worth has anyone seen this catalogue, what did you make of it?
I think most people that have access to the internet would of seen the toys in there as old news anyway.. however what about the casual parent, surely if GI JOE is being outgunned and outnumbered to this staggering ratio it can't have a hope of surviving?
Rich

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I remember back in the 'old days' when I had EVERYTHING Joe in the catalog......good times.........

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Coming soon: 'JoeSpecialOps'

Yeah, I just got the new catalog, and for me these catalogs are worthless. The website never has everything that is in the book.

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"It was long ago, and it was far away, and it was so much better than it is today."

Amen!!!

Well, usually print catalogues take a lot longer than ads on the web. So it's possible that the stuff was pretty much already sold out. Or they knew that the stores had all ordered their stock so there wasn't much point in trying to advertise 'em. Certainly, HTS has the stuff for an hour and then it's gone so it'd almost be false advertising.

Unless they are doing a quick reproduction to get stores Waves 1 and 2 again. But I wouldn't hold my breath.

This doesn't surprise me in the least, Rich... I mean their marketing of the 2002 JvC and VvV Figures was non existant in the UK...

D

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I received this catalog, and it felt a little sad.

But seeing my 6 yr old, point and say "Hey, G.I.Joe!" in an excited voice after pages of Spider-Man and Star Wars...that was kind of worth it.

Maybe the Hasbro execs are feeling anti-war sentiment and sub-consciously making the mental of error of equating "anti-war" with "anti-soldier." There are mixed feeling in the country and the world about the war, but I have never, ever heard one negative word about a soldier from anyone I know personally. WE honor the fallen as well as the living here in Wisconsin.

I admire the men and women serving our country and who really are "fighting for freedom wherever there's trouble."

Like all print advertising affiliated with e-commerce, the catalog is designed to drive you to the website (if you didn't know it was there). But an email with an internet coupon/gift code could have done the same thing...for past customers....(how do they think they got our home address if it wasn't for a past purchase from their website...?)

October 30, 2007
Message to G.I Joe Fans

Hasbro’s G.I. Joe Team wanted to take this opportunity to clarify some of the facts regarding the G.I. Joe live-action movie that we are developing with Paramount Pictures.

First and foremost, we are not changing what the G.I. Joe brand is about. The name “G.I. Joe” will always be synonymous with bravery and heroism.

The G.I. Joe brand has enjoyed a successful 43-year history, spanning two key generations. The first was the line of 12-inch “realistic military” figures that were popular with kids in the 1960s and 1970s.

The second generation, was created in 1982, and is based on a cast of fictional heroes and villains that make up the “G.I. Joe vs. Cobra” fantasy. The premise of this fantasy is the story of the G.I. Joe team, led by Duke, and their “fight for freedom wherever there is trouble” against the evil Cobra Commander and his Cobra force. This storyline was an instant hit with kids in the early 1980s, spawning a highly popular 3-3/4-inch action figure line, comic book collection and animated series.

This movie will be a modern telling of the “G.I. Joe vs. Cobra” storyline and its compelling characters that Hasbro created 25 years ago. The G.I. Joe team will not be based in Brussels. Instead, they will be based out of the “Pit” as they were throughout the 1980s comic book series. And, in keeping with the G.I. Joe vs. Cobra fantasy, the movie will feature characters and locations from around the world. Duke, the lead character and head of the G.I. Joe team, will embody the values of bravery and heroism that the first generation of G.I. Joe figures established.

G.I. Joe is a very important property to Hasbro and we thank all of our fans for their enthusiasm. Without all of you, the brand would not be where it is today.

Thank you.

GI Joe Movie News

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THanks for the Update giTom!!! Nice to here somethings will be the same!!!

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Coming Soon: G.I. JOE: Project "Z"
and in production G.I. JOE: COBRA UNITED