I will say that I don't think they've done a good job getting the word out. Unless the creators joined 25 different GIJoe Facebook groups I'm not a member of and constantly bombed the feeds, I only heard about it once in Instagram and here. It's weird to me that it seems like there are more toy collectors than ever, but the "communities" are scattered all over. Everyone wants to moderate their own group, and as a result, there isn't one place you go for camaraderie, so it's hard to promote a fan-driven project unless you're already on his buddies' group feed.