The apparent scale change bugs me more than anything. Correctly scaled characters, bigger ones are now actually bigger. But a Flint that towers over the vintage one, and he was never known for being taller than average characters. There's really no good reason for it. (It's obvious from Star Wars that Hasbro can make super-articulated 3 3/4" scale figures)

The whole new breed, new seperate collection thing...tiresome. Why not continue something people like? (Isn't that why the con sets are popular?) Why a whole new route? I guess it's more and more clear I'm a 3 3/4" action figure fan, not a real GI JOE fan. I don't like the character enough to get Sigma Six scale, 2.5" scale (which is dead now), etc...

Let's remember that a plethora of characters never made it to "new sculpts" and some that did were mere kitbashes of existing parts. How long with 25th run? Long enough to get Barbecue, Deep Six, Dialtone, Mainframe, Iceberg, Techno Viper, Tripwire...?

The more collectible A Real American Hero gets the less enjoyable it is. When I was collecting back in the early 1990's, and I thought I was one of a handful of people on Earth over the age of 10 who did,...I never thought "15 years from now it would be awesome if they had GI JOE conventions and exclusive figures that cost more than $15 each and also attendee exclusive. And maybe if they upped the scale of the figures just enough to make them incompatible with what I have hundreds of...that would be GREAT!"

Starting to push me away the way Star Wars did when figures became hard to find and/or cost more than they were worth to me. Plus every other year, there was a better "improved" version of the character you paid $5 to $6 for already. Nowdays, it's even worse than that.

Anyone bringing up marketing, what the stores will and will not carry... I don't care. Want what I want. Not a lecture by an armchair marketing analysist.