oh yeah... NOBODY knows why GI JOe Hasbro messed up the formula. Everyone out there knows that to have a successful toyline, you need a cartoon or movie. And it needs marketing. WHY the duders at GI Joe thought they could get away w/o the normal market strategy is beyond all of us. I agree Bravo. Get the formula and stay with it. (course, the toy analysts say that the toy formula actually changes and GI Joe tends to be 3rd place in terms of priority)

What I don't want to see is what's happened to SW and TF. The multiple confusing lines and whatnot. Classics, Alternators, Movie, This, That, Over THere... SW is just as bad if not worse. But I suppose that's what happens when the SW fans probably outnumber Joe fans 25-1. 50-1? *shrug*