That seems more than fair. My perception is that most collectors will pick up a set each of the 5 packs and then buy out the cobra soldier army builders a few seconds after that.

Thanks for the update, G. I had to read it twice. I was worried it was $25 per fig when I read it too quickly. $25 for a set or $6 apiece. Now let's hope they produce enough so that we all can kindly share with our fellow collectors. Thanks big H for a reasonable price-point on a quality product.

On a side not regarding articulation.....my son has a Marvel Spiderman with "midchest" articulation. He is about 5 or 6 inches tall. But his waist also rotates. The waist articulation is not readily evident unless you are trying to turn the whole torso sideways. That is one fantastically articulated figure. If Hasbro has that scaled down to 3.75 for us, I think we will not be disappointed.