That's the general consensus. There's a lot of IFs, which is unfortunate.

IF it goes to mass retail, we can ASSume the MSRP will go down.

IF it doesn't go mass retail, we can ASSume $10 single packs. Maybe $8 due to the lack of licensing (unlike what Hasbro pays George Lucas for the SW name).

IF it goes mass retail but no advertising, will it fail?

IF it goes online only, it's destined to fail, especially w/o marketing.

In the end, if the line gets to mass retail, has a bit of marketing, and it sells well, this could be the rebrth of teh line. If not, Hasbro will have to figure out another way to get interest from the masses in 3.75".