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I'm Really Cool.
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Posts: 1,162
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Join Date: Apr 2005
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I think the prices are high but in the quantities that they are doing, They are probably about right. Remember, a lot of these figures are being produced in quantities of a 1000 or less. That is a very small number for a toy run. Even the new Mattycollector He-man figures are being produced in much larger numbers and they are $20 each. As an example, about a year ago me and a friend were trying to put out a comic book and found in the numbers that we were going to produce, about 500, the books would cost us $4.50 each just to make. We got a second quote for 2000 just for giggles and it was going to cost us about $300 more for the additional 1500 books. That is a huge shift in price per book. Quantity is the biggest factor in these things. While I wish these figures were cheaper, I due understand the price and gladly pay it when i think the figure is worth it. Still, I would guess that they are getting a pretty good mark up. 25-35% profit would be my guess. Side note, I overheard a conversation at one of the cons a few years back between Brian and someone I didn't recognize and he stated that he had not broken even on a lot of the toys due to not selling through.
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