I think that GI Joe represents conformity, conservatism (booo) and orthodoxy. So does Cobra in many ways. It's just that the act of breaking free is an attractive one. That is also what Cobra represents and is also one of many reasons to like them. Too bad that there isn't much dissent among the Joe ranks. A story about an internal Joe war would be a great idea! Dissent among the ranks, GI Joe pursuing an unjust war. Conscientious Joe soldiers questioning their military superiors' authority and the political leadership that sets policy. The notions of good and evil constantly challenged. And NONE of it caused by Cobra intervention. Would make great storytelling.