Originally Posted by RedClaw

YoJoe: The design team at Hasbro is filled with creative people. If you look at the history of GIJOE; the most popular years, 1984 -1986 were mostly new characters debuting each year in a wave of 16-17 figures. Would the staff rather create new characters and new situations such as the Pursuit of Cobra storyline, or do their best to copy an original design? Do the team actually come up with their own designs and then just call a desert figure Dusty/Snow Job since he is the established desert/cold weather expert?

Hasbro: The Design team prefers to create something new. It's always great to create a new storyline like POC, but G.I. Joe has such a fantastic history that they use the lore for inspiration. In many cases they know the characters they want to create, like Dusty. They will use the original as a starting point and then revise it for today's purposes.



YoJoe: Why was the G.I.Joe brand logo changed from the movie style to a more 80s familiar logo for the Pursuit of Cobra line?

Hasbro: We felt the Pursuit of Cobra line was a celebration of new and classic G.I. Joe, so the logo was a tribute that merged key elements from both.
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