My opinion? I think Hasbro got their collective asses handed to them when they over anticipated the popularity of the GI Joe Movie and flooded the market with ROC series 1 figures ( thats why shelves here in So Cal are STILL overflowing with Destro, Neo Vipers and Viper Commandos). After they (or Retailers) realized they were gonna have to clearence price the stuff to get rid of it, they probably cut back on their orders of GI joe stuff, thinking it wouldn't sell.

Another problem is PRICE. In the 1980's GI Joes were like $3.00 or so, now 25th figures were selling from $5.99 - $7.99, and these new ROC figures started at $7.99. ( I know, now they are like $3.27 at Kohls and $5.00 at Walmart). I mean the original DTC RHINO was what? $29 or $39 dollars? The Target Exclusive started at $59 and it's the EXACT same vehicle just different colors and driver! And I will NEVER pay the outlandish $15.99 TRU wants for the small vehicles! a Rockslide, Molepod and Ferret are NOT worth that.....especially since the figures they come with are either repaints of figures I already have or, as in the case of "terra-Viper" not that impressive! I grab up a lot of stuff on clearance, but no way am I paying those prices so Channing Tatum and Maroln Wayans can get a big fat Royalty check for the excessive profits!

my $.02