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Originally Posted by pbarny1701
I agree with 97-98% of what Zedhatch said.
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Color me shocked. LOL
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And to those that say GI Joe needs a cartoon or some sort of support: it is not 1983 anymore and what worked 20+ years ago won't work today. You can't compare GI Joe to Star Wars saying they have a cartoon etc. Different brands, different fan bases and fan base size, different originations (trademarks vs movie/stories), licensed property etc all make it an apples to green beans comparison.
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Unfortunalty what is happening with SW seems to back up that claim, Clone Wars figs are overtaking the realistic ones by miles. I tend to agree with you but then you have that one super successfull example and BOOM!
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Zed's wrong on the movie toyline tie in. Every year it seems toy companies rush to try to catch the next Star Wars line. Every year, those toys go on clearance 1 month after the movie is released. Hollywood pushes these licensing deals as a revenue stream. The retailers and companies keep taking the gamble on the off chance lightning does strike twice, but so far it hasn't.
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I should explain what I was trying to say (and I did a terrible job BTW).
Avatar has made a crack ton of cash, more than any movie before, obviously there is something appealing to a mass audience about it (NOTE: I have not seen the film so I have no clue how good it is, but that isn't important anyway). My point was with the figs is that once something like that occurs (As it did with star wars or even shorter term with something like Iron Man) there is a desire to grab peices of it.
While Star Trek and Terminator (Two examples from last year easy to remember) have similar success and audience shares ect. The major difference I am trying to point out is that even though these were clearenced, they did have some movement for a time. Uruha and Spock were difficult (not impossible) to find as well as the T-700 and T-RIP. Avatar has not MOVED at all. I have not seen where any figure is hard to find and honestly (though I have only bought a couple) have had no trouble finding anything from the first wave (Wave 2 might be a different story but only because these are going on clearence anyway so on one is ordering). Sure the ST and Terminator figs went on clearence, but not a month later.
What I am getting at is that is a massive shift. Iron Man figs after IM hit moved, some eventually clogged but they moved. This has to be the first time I have ever seen a successfull movie totally not move in the slightest dispite rave reception.
Hope that is a bit clearer.