GI Joe as a brand? 1 year after the sequal if whatever the guys with dull crayons write as a script could be considered a movie.

I agree with 97-98% of what Zedhatch said. And to those that say GI Joe needs a cartoon or some sort of support: it is not 1983 anymore and what worked 20+ years ago won't work today. You can't compare GI Joe to Star Wars saying they have a cartoon etc. Different brands, different fan bases and fan base size, different originations (trademarks vs movie/stories), licensed property etc all make it an apples to green beans comparison.

Action Figures will be made as long as "cheap" polymer based toys are possible and the petroleum/oil holds (that's like 20-30 years based on current geological estimates?). If a bio or alternative source of plastic precursors can be secured: indefinite.

Zed's wrong on the movie toyline tie in. Every year it seems toy companies rush to try to catch the next Star Wars line. Every year, those toys go on clearance 1 month after the movie is released. Hollywood pushes these licensing deals as a revenue stream. The retailers and companies keep taking the gamble on the off chance lightning does strike twice, but so far it hasn't.

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