Quote:
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Originally Posted by vespapilot79
Those desk chairs would be sooo nice. Computer stations, how bout some lab/science stuff, medical equip, more ammo and rifle, missile crates, i can keep going...
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It's a Business First...
I feel Hasbro is not utilizing all of their capability to maximize profit. Let's get one thing out in the open.. Hasbro is a business. I'm sure they like when a child is happy playing with one of their products, I'm sure people in the company feel good when they design something cool and then see that some kid's face lights up with joy. I would feel good. But Hasbro is a business, and they need profits.
Buying Potential:
With that said, Hasbro could increase buying potential by including props. Just for example, lab/science stuff can promote folks who have already bought a Doctor Lewis to buy another figure with a flask or burner. The new Arctic Doc, to me he looks terrible, but I'll buy one b/c I collect. I feel he'll be a peg warmer, though. However, if Doc also had some chairs, or a coffee mug, or came with other props that support other ROC figures, I might have to buy another Doc just to get more of the props.
What Hasbro Does:
Hasbro somewhat does this with SW, with the Build-a-Droid. But props has better potential than Build-a-Droid b/c you don't have to collect all 5 figures to make one thing. You can buy 100 Docs to get 100 of those coffee mugs, and all your Joes can be supplied. Ya know... there's major potential to encourage multiple buying.
That's the thing I am amazed Hasbro is not doing... enabling multiple buying. That could cut down on the number of peg warmers.. b/c one figure has value for other figures via generic props.
Generic Props:
One last point: generic props. Props that can be used by other figures. Breaker and Covergirl laptops can be used by other figures, but Hasbro's response applies to props appropriate for the figure being packaged: i.e. you won't see Clutch with a laptop, or Breaker with a wrench. But aren't there other figures that could benefit from a wrench? Or other figures that could benefit from ammo boxes? Or field rations? Or maps? How about sea charts for Cutter or Shipwreck?
Next Q&A:
Anyway, I will try to hone in on these points for the next Q&A. Maybe from a business perspective/POV Hasbro might be more inclined to hear. All of Hasbro's answers are focused on business responses.. thus ppl say "the same old marketing spin" when discussing their responses. So how about focusing the questions with how such props could increase potential profits.
Business Folks:
If anyone here has business savvy, maybe we can all pitch in and come up with some angle of attack for the next Q&A.