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Veteran
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Posts: 505
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Join Date: Mar 2005
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Two things worry me about Hasbro's current marketing strategy for Joe:
1) Movie or bust. Why not market the characters in their classic looks right alongside the new? Transformers seems to be doing well with this. If the movie tanks, collectors aren't going to have anything to latch onto or keep going with. It seems that a scaled down line targeting collectors would be good PR. With the cartoon dvd's coming back to market to advertise just such a line, it seems like a no-brainer. I almost wonder if they're just keeping mum on more collector-oriented plans to get more tongues wagging about movie product.
2) Too bleepin' expensive! Joe costs have been escalating over the past year, and all indications point to movie stuff being even higher. With that being aimed largely at kids, it's going to fall to their parents to buy them. Price points have a much greater negative effect on parents buying for kids than they do on collectors, I suspect.
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