Personally, my gut feeling is that Hasbro is optimistic that the movie will bring huge crowds of kids to buy the Joe toy line. Sounds like the same optimism I heard concerning another big film, Indiana Jones.

I don't have kids, but I would be interested to know if anyone here who has children if they can comment on what action figures they are interested in, including Joe. Do kids now-a-days still watch Saturday morning cartoons?

On the bright side, I often saw crowds of parents buying Star Wars figures this past Christmas. Clone Wars seem to have struct a chord with the kids. Parents on cell phones talking to someone saying "she already has Padme, she wants a General Grevous. How does that look?"

I wish it was "she already has Scarlett, she wants a Resolute Duke. How does he look?"

The 80's were the golden years for GI Joe... cartoon of okay quality; Transformers cartoon either before or after Joe; an awesome comic book series and a number of spinoffs; fantastic toys that were highly articulate compared to other lines. I truly hope the Hasbro magic is still there. Because in these hard economic times, Hasbro best give me good reason to spend my hard earned money on good toy line, else there are electronics I could easily spend money on instead.

__________________
*~~~{==========- Death at Midnight -==========}~~~*