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Originally Posted by lehsreh
you just voiced what i could not. hasbro lost some buyers with the 25th, but gained tons more. from the reaction i have saw toward the movie figures, they are going to lose a lot of those. will the movie bring in kids to make up the difference?
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25A got me buying figures again and I won't be buying anything related to the movie.
The former licensed properties like the comics and cartoons were long term interests that lasted years. Now Hasbro is focusing everything on a movie that no one will care about a month after it's release. They'll make some short term profits, then the shelves will be filled with really crappy movie merchandise that on one wants. Stores won't buy new stuff because the old isn't selling anymore, Hasbro's profits will drop to a record low and they'll cancel the line.