Are you kidding? The 25th line drew kids out of the woodwork, and they weren't intended for them. The movie toys are geared towards kids... "lights & sounds", "firing launchers", "push-button" technology, all of the movie toys are build and designed to entertain kids. Hasbro could give a crap about the "collectors", we are but a few dollors to them compared to the vast out numbering of parents/kids vs collectors.

The new Night-Raven has a lowering grip for "enhanced play".
The PIT has "electronic lights & sounds"
Each figure comes with a "rocket launcher" thingy...

...I rest my case.