I was getting the numbers from both EEJ and General Hawk over on the JBL, but that was years ago. We also knew that when the DTC came out, the numbers were cut significantly and iirc, Hasbro gave some rough numbers at the convention before DTC Wave1 came out.

Ok, so Hasbro makes enough to break even or whatever. Why not produce more to bring costs down even further? That would end up creating a situation where the Other 2 could buy 'em for less, right? Or is Hasbro's bottom line so heavily involved in making money that there is no 'right' in what they can do?