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Originally Posted by Sonneilon
Personally, I think it's the people who are working GI Joe that are keeping it from reaching its full potential. Harvard educated businessmen and marketers? Maybe, but from what I've learned since I got back into the line in 2002, each head of GI Joe wants certain things. Some guys are into the nu skulpts and probably have some anime influences (Sand Viper, for example). But there are guys who grew up with the classic line. Unfortunately, SOME guys jumped on in 1986, some in 1982, some in 1993, y'know?
I'm guessing whoever thought up the DTC era stuff was trying to bring back a semi-classic look.
It's possible the boyz at Hasbro DON'T know what we really want. There are ton of online fans who love the classic ARAH and want to go back to that. There are others who were cool with the expansion themes starting in 2002. Fred and Justin might be able to back me up on the fact that each sculptor has their own ideas and each director has their own ideas. It might be backwards. It might be forward thinking. In the end, I believe there's a lot of butting of heads on how to handle the franchise.
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But still you would figure the bottom line in any Business (We all know Hasbro ain't no charity or non-profit organization) is money!! If these guys had HALF a brain, they could keep the profit margin and please consumers...(I know, there are ALWAYS some people you CAN'T Please no matter what!). Take the DTC line......4 individaul figures and two Army builders per wave.....let's face the facts...army builders typically sell better than individual figures. How many viper pits and shadow guard packs are still warming pegs? And how long does it take any noob to this hobby to figure that out? 10 min?
why didn't they do a 4 army builder / 2 individual Character split? That would mean MOST collectors would buy more of 4 of the figures, rather than 2? Why? Probably because it would take imagination and foresight on the part of Hasbro! I love the way they don't Advertise the Joe Stuff (other than collectors who knows about HTS??? And Have you seen the Hasbro catalog? pages of Star Wars and Transformers stuff..and barely one of GI Joe??) and then cry it doesn't sell good! And funny they are having distribution problems with GI Joe but NOT Transformers, Star Wars or Spider Man!! Hell, the Spider Man Movie opened in the spring and the shelves are STILL overflowing with THAT crap!!
They would have to research and come up with NEW army builders! Notice how almost all of the DTC Army builders were nu-sculpt remakes of OLDER figures (Range-Viper, Snow Serpent, Crimson Guard, Cobra Soldier, Saw Viper).
How about a Sniper-viper? Or mortar Viper? How about a drop ship (Ala Aliens or StarCraft...you could modify a DragonHawk to have a cargo crate for personnel)? Or Mech-Vipers and Mechs for them to Drive? How about an update to those incinerators? Or Flak Vipers with reloadable Stinger missiles? How about Arctic Frag Vipers? Or Jungle Heat Vipers? It's not that hard to come up with something new or at least a variant that people will buy......why run ONE questionaire on their website every 6-9 months with only ONE question?? Why not a HUGE questionaire with a TON of new ideas asking what we like/wanna see?
Well, because that would be like work and we're hoping the GI Joe line will fail so we can move our resources over to StarWars and Transformers and make BIG MONEY!!!
When a Dumb-@$$ Marine can figure out how to give the people what they want AND boost profits and their high priced marketing/research teams can't...Huston, we have a problem!!!
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